The (non-)secret ingredients your personal brand needs The big faux pas happened a few weeks ago. The ultimate apple cake was supposed to be the center piece of attention on a birthday table. Instead it came out of the oven as a flat, wet pile of apples on a soggy piece of dough. After a couple of bites it landed in the bin. Darn, what happened? In my wild baking endeavors I had been prioritizing the importance of the ingredients by my own judgement: Apples: the more the fruitier! Sugar: the sweeter the better! Butter: goooood! Flour: let’s give it […]
Monthly Archives: October 2021
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