The (non-)secret ingredients your personal brand needs The big faux pas happened a few weeks ago. The ultimate apple cake was supposed to be the center piece of attention on a birthday table. Instead it came out of the oven as a flat, wet pile of apples on a soggy piece of dough. After a couple of bites it landed in the bin. Darn, what happened? In my wild baking endeavors I had been prioritizing the importance of the ingredients by my own judgement: Apples: the more the fruitier! Sugar: the sweeter the better! Butter: goooood! Flour: let’s give it […]
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How to turn your weakest spots into your sweetest spots on LinkedIn Anne is looking for a new job. Her experience as a project manager in the sports industry is vast and impressive, spanning years of expertise. She decides to update her LinkedIn profile and quickly fills in the “Experience” section, followed by “Education” and “Courses”, bubbling with her achievements & results. It goes effortless. So far she’d be an interesting candidate for hiring managers or recruiters. But when she gets to the “About” section the writer’s block kicks in. She knows how crucial this section is in order […]
3 easy tips to get back in the game with your LinkedIn profile 7 years have passed. You have been working at that company, moving from one department to the next, one promotion after the other. All interviews have been handled internally. And all this time your LinkedIn profile has been patiently sitting in digital space, waiting for you to update it. You know your profile needs a brush up. It’s been overdue forever. It has been on your to-do-list since weeks, months, or even years... silently being procrastinated and ignored. By now it has become this monstrous task […]
Our rollercoaster moments – when things go differently than expected Did your 2020 also feel like a rollercoaster? If you ask us: This crazy year took us by surprise and put all our plans upside down! As much as we live by the „embrace the challenge“ mindset, we didn’t like this at all! Just when we were about to launch our very first THE BIG NEXT workshop in March 2020 – BAM! – the whole world shut down due to the corona crisis. And with that, our workshop – the heart & soul of all our preparation work – was […]