Personal Branding Program

You're staring at your empty LinkedIn "About" section and just don't find the words to describe yourself.

You find your career just too "un-straight" or disrupted so you don't know how to present it in a compelling way.

You have no idea how to visualize your Personal Brand to the outside world in the LinkedIn banner. 

You're feeling blocked, so you leave it all blank. And you procrastinate it to "tomorrow", but tomorrow never comes. 

We hear you! We know these struggles all too well and have therefore created a special program that tackles exactly these problem zones.
In an intense 6-week individual program we will work on your...


What talents do I have other than "the obvious"? What are my values? What is my purpose, my WHY – the core and essence of my (professional) being? 


How can I stand out from the crowd? What is my unique selling point? Why would people want to work with me or choose me over others?


What is my compelling and authentic brand story others should hear and relate to? What is the red thread in my career, despite disruptions and hip-hopping between jobs? 


How can I translate my uniqueness into a strong, appealing visual Personal Brand? How do I present myself on LinkedIn to attract business partners, clients and like-minded?

This program is for you when...:

  • you want no fuss and over-thinking, but a smashing LinkedIn profile in 6 weeks time!
  • you were off the market for a while feeling a little rusty and you want to get back in the game!
  • you're uncomfortable about presenting yourself out there because you feel like bragging and need consultation, advice and some (cheer)leading. 🙂


The 6-week online program includes:

  • 4x intensive workshop online session á 2,5 hrs with 2 coaches  
  • Selfstudy and assignments in between sessions (including material, tips, best practices)
  • Creative consultation and visualisation of your Personal Brand

This is what you will learn


How to define the ingredients that define your Personal Brand? Learn how to…:

  • Discover the 7 key elements of your Personal Brand
  • Draft your authentic Brand story that hooks people
  • Leverage external input on your Brand
  • Apply the importance and the four principles of Personal Branding

How you can claim your position in order to get instant authority in your field of expertise? Learn…:

  • What differentiates you from others
  • How to stand out in the market in a fresh and authentic way so that recruiters get curious
  • Simple ways to claim your authority and gain a public of your choice

How you can translate your your uniqueness into a strong Personal Brand. Learn how to…:

  • Create an authentic LinkedIn profile in your own tonality that attracts your target group
  • Showcase your achievements in your own - not braggy, not show offy way - so that people will understand the value you promise (and
    want you!)
  • Hook people with your Brand Story, leaving your very own footprint that sticks and no one can copy 
  • Create a visualisation of your Brand and the conceptional process behind
  • Take simple steps how to position yourself as THE missing puzzle piece in an organisation


  • A fresh, complete and compelling LinkedIn profile showcasing your authentic brand story, your expertise & a smashing visual.
  • A sharp positioning that clearly that sets you apart from your competition, presenting you as the industry expert that you are. 
  • A new discovery of your hidden talents (you'll be surprised!) which you can leverage in your career.

Practical information:

  • The online program will be held via video calls, face-to-face coaching is possible upon request
  • The investment is 2.997€ excl. btw
  • Language: in English and German